In case you’re wondering… I create most of my advertising campaigns backwards!
Why is that?
Because as Stephen R. Covey says in “The 7 Habit of Highly Effective People,” we need to begin with the end in mind.
You must know where you’re going if you ever hope to get there!
So I create everything from back to front.
As I have said many times…
Conversion is a PROCESS that turns our traffic into signups and sales. We can’t expect our website visitors to just hand over their hard earned money the first time they see a sales page in a surfing window.
That’s like asking someone to marry you after you just met them two seconds ago!
Here’s the basic flow in the TE marketing process…
Splash Page > Capture Page > Landing Pages > Followup Emails >
Valuable Content > Recommendations > Affiliate Signups > Sales
Each step in this process must flow smoothly and with purpose. And the best way to accomplish this is by building the conversion “funnel” from the Sales Page forward.
BREAKING NEWS…
I’ve been very hard at work the past couple months working on the TE Profits funnels. You may not have noticed, because most of the work is further down the funnel that what you would see in a Splash Page.
1. The TEP Upgrade offer has been completely updated. New products are ready for immediate download (at no extra cost) for our Pro members. The upgrade offer is converting better than ever!
If you’re still a FREE member of TE Profits, this is a good time to review the benefits of our Pro Upgrade. Log in and go to “Upgrade Account” for all the details.
Member Login
2. You may have noticed a new look to the TE Profits main site. All external pages (outside the members area) have been updated for a fresh look. After the remaining funnel updates I plan to do more work inside the members area with a better layout and menu system.
Main Index Page
3. The TEP Traffic Report has a new paint job! I love the way it looks and hope you will, too. Feedback has been very good so far.
Please review the updated Traffic Report and be aware that TWO NEW TEs have been added to the report.
http://teprofits.com/trafficreport.php?r=yourTEPusername
(Replace “yourTEPusername” with your TEP username.)
Log into your TEP back office and go to the “Report Brander” page to enter your affiliate links for the two additional TEs in the report. You should already be members of both because they are in the Top 7 of TE Hoopla.
4. The “Thank You” and “Confirmation” landing pages have been updated for the Pro Lead Capture System.
http://teprofits.com/thankyou.php
http://teprofits.com/confirm.php
5. Last (but definitely not least), new Splash Pages and Capture Pages are being added to the Crash Course system as well as the Pro Lead Capture System.
I won’t put the links here on the Buddy Blog, but will add them to the back office under “Splash Pages” and “Pro Splash Pages”. Keep an eye on your inbox for notices as these new pages start rolling out.
Of all the updates to TEP this spring, the fresh Splash Pages and Capture Pages updates have me the most excited.
I’m almost to the end… err… beginning, and can hardly wait for you to see them!
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