Friday, May 7th, 2010

From the Desk of: Scott Douglas
 

Dear Friends and Partners,

One of my favorite tag lines is...

"It's not what you sell, it's how you sell it."

Please understand... WHAT you sell is important.

But when it comes to making sales, the unfortunate truth is that the "how" is more important than the "what."

Even the best product will not sell itself. On the other hand, a lot of money is made on the Internet by people who know HOW to sell any product.

Marketing takes into consideration how you will get your product in front of people predisposed to want it. The focus is to satisfy the customer. It's about what the customer wants and has little or nothing to do with what you want.

Think about what other people want and give them a reason to buy it from you.

TE Profits is effective because it intently focuses on the needs and wants of traffic exchange advertisers. These are primarily people in the 'make money' niche, most of whom are very new to marketing on the Internet.

Your TE Profits turnkey system provides everything necessary to get started marketing effectively on day one. This 'done for you' approach saves a great deal of time setting up websites, designing ad copy, creating free offers, and more so that you do not have to spend months just getting started.

Problem #1 solved!

Now it's time to give prospects more reasons to buy from you.

On this page you will discover additional methods to attract prospects to you and your business. You'll also find suggestions to help 'brand' yourself for recognition as a leader in the market.

Branding yourself may be as simple as creating a splash page with your picture on it or setting up your own blog. These are easy ways to add value for your prospects and be seen as a leader.

Developing skills to communicate through web pages (like I am doing here) is an essential step to go from follower to leader. These skills are not difficult to learn. The payoff can be huge.

Make it happen. Be the President of You, Inc.

To Your Success,
Scott

New Viral PDF Version Available!

Your TE Profits Traffic Report is now available in a PDF version suitable for distribution on your own website or blog. Use this version to create your own unique giveaway offers.

Click Here to Preview the New Traffic Report

Click Here to Download Your Branding Kit

Bonus Resource

Your PDF version of the Traffic Report includes a new resource. Brand yourself with professional-looking splash pages and squeeze pages in just minutes.

One big advantage of using splash pages created in Instant Splash is that you do not have to worry about the OBA and TEP policies regarding advertising in safelists. Just create a splash page and use that link instead. Then put the target page you want to promote under the "Click Here Now" button.

The best way to illustrate how you can use Instant Splash is to show you a few examples I've created with this easy splash page maker. Feel free to copy these or use them as templates for your own custom pages.

Example 1:

This first example is just a quick splash page I created that directly promotes Instant Splash Maker to show how easy it is to use.

Brand You, Inc.

Example 2:

This demonstrates how you can use Instant Splash to create your own branded lead capture page. The opt-in form is set up with my TEProfits email campaign.

More Traffic = More Money

With lead capture pages and an autoresponder, you can send your visitors to multiple offers by using 'thank you' and 'confirmation' pages effectively.

View the 'source' of the capture page above and you will see the autresponder form with links to these next two landing pages.

Thank You

Congratulations!

Notice the button on the Thank You page. The link behind that button sends prospects to Instant Splash... without using any traffic credits to promote it!

You can use the button on your landing pages to promote any related offer or another free gift. The button on the Congratulations page, above, offers a bonus gift for subscribing... TE SOS. (TE SOS also promotes TEP)

Example 3:

In this example, I'm giving away the new PDF version of the Free Traffic Report WITHOUT requiring an opt-in on a lead capture page!

What? How does that build your list?

Click the report cover on the splash page to find out. (It's sneaky)

Free Download

The download page for this example is still under construction, but I wanted you to see it so you could get the idea.

Your primary goal is to give away the Traffic Report and get the prospect to take action. The subscriber list is just one tool to reach that goal, but getting opt-ins on a capture page is increasingly difficult in this market.

Here we are getting a smaller initial action which leads to the further action of providing a name and email address. We enhance this with essentially a bribe by offering another free gift.

NOTE: Look in your TEP Pro Members Area for several products you can use as a free bonus gift to increase opt-ins.

Example 4:

Another easy way to use Instant Splash to build your business is an indirect method. Contact your Instant Splash referrals using the built-in email system and offer them a copy of your viral PDF Traffic Report as a tool they can also freely use to build their referrals.

Here are some thoughts you could use in an email to Instant Splash referrals...
 

Always consider what other people want and find ways to help them get it. You will gain respect as a leader and your business will proper.

Get creative but keep it short and sweet.

Please share your splash pages with other partners in the OBC forum. I look forward to seeing some beautiful smiling faces on your splash pages!

NOTE: To use your own capture pages and the new PDF version of the report with your TEP follow up email series, you will need to make sure the correct version of the report is delivered by your emails.

You can use your 'teprofits' campaign by editing the links to your branded PDF report. Or you can create a new campaign with 2 or 3 emails and use campaign chaining to have them receive the full TEP email series if desired.

Recommended Resources

Web Hosting

When building an online business, you really should have a website of your own. Having your own website provides significant advantages. With your own website you can host your own pages, sell your own products, and establish credibility as an expert.

HostGator gets my highest recommendation for blogs or mini-sites with splash pages, capture pages and sales pages. Create multiple domains and mini-sites with just one hosting account. Includes cPanel, the #1 control panel available.
 

Discover cPanel

Learn what you need to know about managing a website. These step-by-step videos teach you how to set up your email account, register a domain, upload website images and files, install a blog and more.
 

Splash Parade